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A Flag for Northeast England

Local government in the north-east of England, anxious to promote the region to potential industrial investors, are seeking to emphasise its unique identity. In pursuit of this policy civic leaders have proposed that the region should have its own flag, an idea the BBC chose to publicise with an invitation for designers to submit their ideas.

map of Northumbria Northumbria (Northumberland in English) was originally the Anglian kingdom between the Humber and the Tweed. Its western boundary varied substantially, and at one time it included part of the Lothians in Scotland, but we may consider it today as it is shown here on the map, with the southern portion (less densely purple) having been lost to the Danish invasion and settlement in the 9th century, but reintegrated with the northern portion by Siward the Dane.
The design of a flag for this territory should be heraldically lawful, easily distinguished from others, aesthetically pleasing, and relevant to the history of Northeastern England.

About 925
A.D. the king ruling the northern portion of Northumbria from Bamborough Castle accepted the overlordship of the Saxon kings then unifying what would become the Kingdom of England. Since then, apart from those few years when some of the territory was ruled from Scotland, Northumbria has been part of England. A new flag should recognise this, and could use the most obvious emblem ~ the red cross of St George.
What then might be included to distinguish the new flag from that of England? Suggestions of a whippet and a pigeon are, of course, facetious, and no suitable modern symbol that might represent the whole area springs readily to mind. Does history offer something?
The early rulers of Northumberland, such as Siward (who died at York in 1055 A.D.) and his successors, held sway over the whole area marked on the map, but there is no surviving heraldry associated with their names. From 1095 A.D. to 1377 A.D., apart from five years when the Bishop of Durham held it in return for funding Richard I's crusade, it was held by the royal houses of either England or Scotland, but in 1377 the Earldom of Northumberland was granted to Henry de Percy, whose ducal descendants still hold it today.
The Percy arms might thus have been considered as a possibility for inclusion, but there is another candidate of probably greater merit. Agnes de Percy, an early coheiress, married about 1155 A.D. Jocelin de Louvain, and their descendants kept the Percy name but, before 1377 when the earldom was granted, gave precedence to the Louvain arms over their own pronominal arms. This precedence has over the centuries caused the blue Louvain lion to be associated directly with the earldom (later the dukedom), while the Percy arms remain linked to the surname. (The Bruce family in Yorkshire, kinsmen of King Robert the Bruce, married into the Percy family, also bore a blue lion, but on a silver field instead of gold.)
Arms of Louvain Arms of Bruce
Arms of Percy
To create a flag bearing emblems historically associated with Northumbria (Northeast England), a flag that is heraldically lawful (subject to a grant from the College of Arms) and easily distinguished from other flags, we can thus build a case for the flag of England bearing a canton of the blue lion rampant on a gold field.
Flag for north-east England
Arms for north-east England
Proposed arms for Northeast England ~

Argent a cross Gules, on a canton Or a lion rampant Azure

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